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商品編號： 9-599-038 出版日期： 1999/02/18 作者姓名： Greyser, Stephen A.;Harris, Brian 商品類別： Marketing 商品規格： 7p 再版日期： 地域： United States 產業： Professional sports teams & organizations;Arts, entertainment & sports 個案年度： 1990 - 1990
商品敘述：
Focuses on the decision of a young tennis player on what kind of agent to have as his representative. The choice is between someone in a large sports management/marketing firm and an independent agent representing a small number of individual athletes. Outlines the roles and duties of agents and sports management firms.
涵蓋領域：
Career planning;Marketing strategy
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